Communications Executive

Are you a confident and creative communicator with a passion for storytelling, writing, and content creation? At Avery Healthcare, we’re looking for a Communications Executive to support our internal and external communications across a range of exciting platforms and projects. Based at our Northampton Group Support Centre, you’ll play a key role in writing and editing content for internal newsletters, our website, marketing materials, PR, and more. You’ll also help manage reviews and ensure all communications – whether for colleagues, residents, or prospective families – are clear, consistent, and aligned with Avery’s brand tone of voice. Working closely with the Marketing Manager, you’ll contribute to a wide variety of tasks and campaigns that support our homes, celebrate our people, and drive occupancy. This is a fantastic opportunity for a communications

ABOUT THE ROLE

Internal Communications

• Support the planning, creation, and distribution of internal newsletters.
• Write and update content for the Avery intranet to ensure it’s engaging, relevant, and up 

  to date

• Liaise with teams across the business to gather content, stories, and updates for internal
  use.

Public Relations & Brand Storytelling

• Assist with writing press releases and media statements to support Avery’s PR activity.
• Help coordinate award submissions that highlight the achievements of Avery’s teams and services.
• Build a bank of case studies, good news stories, and resident/lifestyle content.

Copywriting & Marketing Support

• Write and edit copy for Avery’s website, brochures, leaflets, and email marketing campaigns.
• Ensure all copy reflects Avery’s tone of voice and brand standards.
• Collaborate with the wider marketing team on content development and campaign support.

Digital & Review Management

• Monitor and respond to reviews across platforms such as Google, Facebook, Glassdoor, and Indeed, ensuring responses are timely, appropriate, and on-brand.
• Escalate any concerns or trends to the Marketing Manager or wider team as needed. Tone of Voice & Brand Consistency 
• Ensure a consistent tone of voice is maintained across all written content – both internal and external.
• Help maintain content standards, style guidelines, and messaging consistency across platforms. 

Team & Project Support 

• Support the Marketing Manager with administrative and creative tasks across ongoing campaigns. ·
• Contribute ideas to enhance internal communications, PR, and brand storytelling efforts
• Provide general team support to ensure smooth and efficient campaign delivery.

ABOUT YOU

• Some experience in a communications, marketing, or content writing role (in-house or 

  agency)

• Excellent writing, proofreading, and editing skills with strong attention to detail.

•  A natural storyteller who can adapt tone and messaging for different audiences and
  formats.

• Familiarity with email marketing platforms, intranet systems, or CMS (desirable but not essential).

• Organised and proactive, with the ability to manage multiple tasks and meet deadlines.

• A team player with strong communication skills and a positive, flexible approach.

• Willingness to learn and develop within a fast-paced marketing team

ABOUT AVERY 

As one of the largest providers of luxury elderly care homes in the UK, we believe that the later years of our resident’s lives should be as enriching as any other.  Our vision of ‘creating meaningful lives together’ is reached by the exceptional care and experience we proudly offer throughout our growing portfolio of over 100 care homes whilst establishing ourselves as the preferred choice for residents and employees. 

Please note this role will require:

• A DBS Disclosure check, the cost of which will be met by Avery Healthcare.
• Proof of eligibility to work in the UK.

 This advert may be withdrawn prior to the advertised deadline depending on the volume of applications received and business needs