Regional Client Liaison Manager

At Avery Healthcare, we are all about supporting the people who care for our residents. We know how hard our teams work, and we’re here to celebrate and support you every step of the way.

 When you join us, you’ll be making a positive impact on residents’ lives every day – your compassion and dedication truly make a difference. We’re committed to helping you grow in a caring, supportive environment, with opportunities to learn and develop throughout your career. And as part of our close-knit team, you’ll experience a culture that values respect, compassion, and a shared commitment to exceptional care.

 We’re now looking for an experienced individual to join our award-winning team as a Regional Client Liaison Manager to support our South division of homes. If this sounds like the place for you, we’d love to hear from you!

ABOUT THE ROLE 

 The Regional Client Liaison Manager plays a key role in supporting our homes across the South division to ensure consistency in sales, marketing, and enquiry management processes. The role is responsible for training, implementing best practices, and driving occupancy growth across the division. Working closely with the Senior BDM to align strategies, you will support other CLMs and the business development initiatives to enhance our operational efficiency across the business. 

 Other responsibilities will include: 

•  Acting as a temporary Client Liaison Manager for homes without a designated CLM.
• Working with the General Managers of the homes to optimise local networking, referral relationships & community engagement.
• Ensuring enquiries, follow-ups, and conversion tracking are carried out across all homes.
• Driving enquiry growth through proactive engagement with key referral sources such as Social Services, Discharge Planners, and local stakeholders.
• Overseeing CRM and AEMs systems to maintain accurate tracking of all leads and enquiries.
• Ensuring brand consistency across all materials and communication.
• Monitoring and managing show suites, first impressions, and room pricing to drive occupancy.
• Working as a key liaison between homes, the Senior BDM, and the National Sales Director.
• Implementing new processes to streamline sales and marketing efficiency

ABOUT YOU  

 To be successful in your application, you will live our values of caring, supportive, honest, respectful, and accountable in all that you do. 

 Our ideal candidate must: 

• Have experience in a similar sales role working within the Care Home sector.
• Have the ability to communicate and manage interpersonal relationships, combined with strong influencing skills.
• Possess excellent problem-solving and customer care skills.
• Be able to prioritise their own workload whilst ensuring deadlines are met and timelines are adhered to.

ABOUT AVERY 

 At Avery, we’re not just one of the UK’s largest providers of luxury elderly care homes – we’re a place where people love to work. We believe that the later years of life should be as enriching as any other, and we’re passionate about creating meaningful experiences for our residents and our team alike. With our vision of "creating meaningful lives together," we proudly offer exceptional care across our growing network of over 100 homes, building a supportive and inspiring environment where employees feel valued and empowered every day. Join us and see why Avery is the preferred choice for residents and team members alike.

 Please note this role will require:

• A full UK driving license.
• A DBS Disclosure check, the cost of which will be met by Avery Healthcare.
• Proof of eligibility to work in the UK.

 **This advert may be withdrawn prior to the advertised deadline depending on the volume of applications received and business needs.