Customer Relations Manager

Sales & Marketing - West Yorkshire

Contract: Full Time
Salary: £40000 to £45000 (Depending on experience) Per Annum
Shift type: Days
Contracted hours: 40

Customer Relations Manager – West Yorkshire

• Contract: Full Time
• Salary: £40,000 to £45,000 Per Annum (Depending on experience) 
• Commission: up to an additional £6,000
• Shift type: Days
• Contracted hours: 40

We're excited to announce a new opportunity for a Customer Relationship Manager to represent two of our premium care homes in the West Yorkshire area. We’re seeking a driven and experienced sales professional with a solid understanding of the care sector and the care seeker journey. This role is ideal for someone passionate about building strong connections and serving as an ambassador to our key stakeholders.
About the Role
As a Customer Relations Manager, you’ll play a pivotal role in guiding families and prospective residents through their journey with us, ensuring they experience our exceptional care and lifestyle offerings. You’ll manage the enquiries process, nurture relationships with key stakeholders, and work to meet occupancy and fee targets.
Key Responsibilities

• Lead Enquiries: Be the primary contact for all enquiries, providing a personalized and professional experience that reflects our high standards.
• Showcase Excellence: Ensure our home is always tour-ready, conducting tours for prospective residents and training staff to provide consistent visitor experiences.
• Digital & CRM Management: Maintain all digital channels, accurately capturing and updating enquiry information on our CRM system and using data insights for business decisions.
• Build Community Connections: Develop a community engagement plan, cultivating key relationships and opportunities to support occupancy goals.
• Admission Coordination: Collaborate with the Home Manager and Clinical Lead to arrange assessments and admission logistics, ensuring smooth transitions for new residents.
• Family Support: Provide ongoing support to residents and families, including aftercare for respite residents and assistance on moving-in days.
• Promotion & Events: Participate in local events and maintain the home’s social media presence to generate leads, maintain digital scores, and promote our services.

Skills & Experience Required

• Minimum 1-year experience in customer service or sales role with experience meeting targets
• Experience in the care sector is desirable but not essential
• Proficient with IT, including CRM systems and social media management
• Excellent verbal and written communication skills
• Self-motivated with strong organizational skills and attention to detail
• A team player with a commitment to high-quality service and care for residents

Care Concern Group is a family-owned provider with over 100 care homes across the UK. We’re expanding rapidly and are committed to delivering high-quality care and support to our residents. If you’re ready to take on a rewarding role in a growing and supportive environment, we’d love to hear from you.
We are guided by five core values that shape everything we do:
Trust | Respect | Passion | Kindness | Inclusivity
These values define who we are and underpin everything we do, from the smallest interaction to the most complex care. If you live by these principles, this is a place where you can belong and truly make a difference.

Are you ready to make a real difference in the lives of others? Apply today and join a team that’s passionate about delivering outstanding care and support to our residents.