Design-Led Marketing Executive

Are you a creative and driven marketing professional with a passion for design, looking to elevate your career within an ambitious national organisation?

Our vibrant and creative marketing team are looking for someone with real drive and passion to further advance the great results they’ve achieved so far across both sales and recruitment marketing.

You will play a key role in creating visually compelling, audience-centric marketing campaigns and materials that engage and inspire our audiences, aligning with our strategy and supporting our mission: delivering exceptional care and support to over 3,500 individuals with learning disabilities.

Purpose

The marketing team's purpose is to:
drive enquiry generation for the company’s care and support services.
attract the right quality and quantity of staff in the right areas.

Key Accountabilities

Utilise the full marketing mix, integrating digital and traditional channels, including video, email marketing, social media, printed collateral, events, on and offline advertising, editorial, case studies etc.

Be the team’s go to individual for graphic design-led tasks, creating vibrant and engaging new templates, layouts and visual styles for a variety of collateral (including brochures, event banners/stands, website assets, and traditional and digital advertising etc).

Contribute to the development, execution and reporting on creative marketing campaigns to meet objectives.

Build good working relationships with a range of internal stakeholders, providing the best customer service and appropriately representing the marketing team.

Use marketing best practice and keep up to date with emerging practice.

Proven general administrative supporting to the marketing team.

Person Specification

Essential

Live our company ETHOS values: Empowering, Together, Honest, Outstanding, Supportive.

2+ years of marketing experience.

Strong understanding and experience in Adobe Creative Cloud software; Adobe Photoshop, Adobe InDesign and Adobe Illustrator in particular.

Experience capturing and editing videos.

Personable and a team player who thrives in a busy department.

Strong content development skills, including the ability to produce content in a range of formats this includes both traditional (adverts, copywriting etc) and digital (social media, video, email marketing etc) marketing channels.

Works well under pressure and is able to deliver quality to deadline.

Ability to work effectively in a hybrid working environment. This includes one day per week in the office in Lichfield, the majority of time at home in a suitable environment and occasional travel to services.

Desirable

The role is hands-on so practical experience with some of the additional tools we use would be advantageous there will be training where you may have gaps: Adobe After Effects, Adobe Audition, Abode Premiere Pro, Microsoft Office, Microsoft Dynamics Marketing, Microsoft Power BI, PlayPlay, WordPress.

Passionate about the company’s purpose.

Benefits

In return for your dedication and commitment, you’ll work in a sector that is truly rewarding. You’ll work closely with our frontline teams to generate amazing multi-media content. In addition, you’ll get the usual stuff, such as:

Hybrid working

Flexible working

Commitment to learning and development, including SkillShare licence

23 days annual leave plus bank holidays

Your birthday off

An additional day of annual leave after two years’ service

Blue Light Card Retail discount benefit scheme

V-Assure, a free 24 hour, confidential and independent help line

Life assurance

Pension