Customer Relations Manager

Sales & Marketing - Glasgow

Contract: Full Time
Salary: £40,000 Per Annum
Shift type: Days
Contracted hours: Full time

We're excited to announce a new opportunity for a Customer Relationship Manager to represent two of our premium care homes in the Glasgow area. We’re seeking a driven and experienced sales professional with a solid understanding of the care sector and the careseeker journey. This role is ideal for someone passionate about building strong connections and serving as an ambassador to our key stakeholders.

About the Role:

As a Customer Relations Manager, you’ll play a pivotal role in guiding families and prospective residents through their journey with us, ensuring they experience our exceptional care and lifestyle offerings. You’ll manage the enquiries process, nurture relationships with key stakeholders, and work to meet occupancy and fee targets.

Key Responsibilities:

• Lead Enquiries: Be the primary contact for all enquiries, providing a personalized and professional experience that reflects our high standards.
• Showcase Excellence: Ensure our home is always tour-ready, conducting tours for prospective residents and training staff to provide consistent visitor experiences.
• Digital & CRM Management: Maintain all digital channels, accurately capturing and updating enquiry information on our CRM system, and using data insights for business decisions.
• Build Community Connections: Develop a community engagement plan, cultivating key relationships and opportunities to support occupancy goals.
• Admission Coordination: Collaborate with the Home Manager and Clinical Lead to arrange assessments and admission logistics, ensuring smooth transitions for new residents.
• Family Support: Provide ongoing support to residents and families, including aftercare for respite residents and assistance on moving-in days.
• Promotion & Events: Participate in local events and maintain the home’s social media presence to generate leads, maintain digital scores, and promote our services.

Skills & Experience Required:

• Minimum 1-year experience in customer service or sales role with experience meeting targets
• Experience in the care sector is desirable but not essential
• Proficient with IT, including CRM systems and social media management
• Excellent verbal and written communication skills
• Self-motivated with strong organizational skills and attention to detail
• A team player with a commitment to high-quality service and care for residents

Benefits

• Salary: £40,000 per annum, plus commission with an OTE of up to an additional £6,000
• Pension
• Onsite Parking
• Paid PVG
• Annual leave package